About NFM Verified

NFM Verified is the first independent attestation service focused exclusively on validating non-financial metrics (NFMs) — the operational KPIs that drive valuations in today’s digital M&A and investment landscape. From DAUs and CAC to churn rates and revenue cohorts, we help buyers and sellers build trust around the numbers that matter most — but are rarely verified.

The idea was born from the firsthand experience of Dr. Zachary C. Vaninger, CPA, a corporate development executive and doctoral researcher who spent years leading M&A deals while studying how non-financial metrics impact valuation. His dissertation, which examined the value relevance of non-financial disclosures in digital companies, revealed a critical gap: unlike financial statements, NFMs are often unaudited, inconsistently reported, and vulnerable to manipulation.

That insight sparked the creation of NFM Verified — a firm designed to bring rigor, transparency, and standardization to an overlooked part of the diligence process.

• Investors rely on KPIs like engagement, retention, and virality — but have no way to verify them.
   
• Sellers often miss opportunities to defend their value with credible, investor-ready metrics.
   
• Acquirers struggle to validate product usage and customer health in fast-moving digital deals.
   

• Independent attestation of core NFMs (e.g., DAU, CAC, churn)
   
• Buy-side and sell-side reports that boost credibility and reduce risk
   
• Standardized scorecards and dashboards that align product data with valuation logic
   

“If metrics drive valuation, they should be verified. We give buyers and sellers the confidence to close deals on metrics they can trust.”
— Zach Vaninger, Founder